Nuffield Health


Art direction and packaging design

I was tasked to design the packaging for Nuffield Health’s new branded coffee range.

Working with a copywriter, we came up with three design concepts. For the first concept, we focussed on using strong motivational fitness related words to create a fresh, strong, cohesive packaging design. This route was chosen by the client.

We also offered two alternative designs, using icons and strong photography to represent the origin of coffee beans.