Nuffield Health

Role

Art direction and packaging design

I was tasked to design the packaging for Nuffield Health’s new branded coffee range.

Working with a copywriter, we came up with three design concepts. For the first concept, we focussed on using strong motivational fitness related words to create a fresh, strong, cohesive packaging design. This route was chosen by the client.

We also offered two alternative designs, using icons and strong photography to represent the origin of coffee beans.

Nuffield Health Coffee Packaging Design Concepts

Chosen packaging design

Nuffield Health Coffee Packaging Design Concepts

Alternative packaging design concept

Nuffield Health Coffee Packaging Design Concepts

Alternative packaging design concept