Happy Body Fitness

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Role

Logo, identity and website design and front-end/WordPress development

Happy Body Fitness is a personal training company set up by Dwayne Rattray, specialising in weight management, nutrition coaching and yoga.

The first phase was to establish a dynamic new branding to help Dwayne stand out from the crowd.

Using a punctuation mark to represent a personal experience while also cheekily celebrating ‘biceps’, I developed a bold, vibrant and colourful brand which perfectly captured Dwayne’s personality.

The second phase was to roll-out the new branding across stationary, uniform and web.

The website needed to be dynamic, powerful and motivational. One of the key goals of the website was to offer a sense of vibrancy and energy through use of colour and fitness-oriented imagery. I designed a sleek yet bold innovative website with clear calls to action.

Fully responsive all the way down to mobile, the website is also fully content-managed via WordPress CMS, allowing Dwayne full control over his content.

Click here to visit the website.

Logo

Logo

Business cards

Business cards

T-shirt design

T-shirt design

Responsive website

Responsive website

Homepage

Homepage

Nutrition & recipes index page

Nutrition & recipes index page

Nutrition & recipes post page

Nutrition & recipes post page

Branded Facebook page

Branded Facebook page