Happy Body Fitness is a personal training company set up by Dwayne Rattray, specialising in weight management, nutrition coaching and yoga.
The first phase was to establish a dynamic new branding to help Dwayne stand out from the crowd.
Using a punctuation mark to represent a personal experience while also cheekily celebrating ‘biceps’, I developed a bold, vibrant and colourful brand which perfectly captured Dwayne’s personality.
The second phase was to roll-out the new branding across stationary, uniform and web.
The website needed to be dynamic, powerful and motivational. One of the key goals of the website was to offer a sense of vibrancy and energy through use of colour and fitness-oriented imagery. I designed a sleek yet bold innovative website with clear calls to action.
Fully responsive all the way down to mobile, the website is also fully content-managed via WordPress CMS, allowing Dwayne full control over his content.
Click here to visit the website.
Nutrition & recipes index page
Nutrition & recipes post page
Branded Facebook page